A BRIEF INTRODUCTION TO - PROCESS STRATEGY
PROCESS STRATEGY
1. WHAT IS PRODUCTION AND OPERATION MANAGEMENT:
Production is the creation of goods and services. Operations management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs into outputs. Activities creating goods and services take place in all organizations. In manufacturing firms, the production activities that create goods are usually quite obvious.Operations management refers to the systematic design, direction, and control of processes that transform inputs into services and products for internal, as well as external customers. A process is any activity or group of activities that takes one or more inputs, transforms them, and provides one or more outputs for its customers. For organizational purposes, processes tend to be clustered together into operations. An operation is a group of resources performing all or part of one or more processes. Processes can be linked together to form a supply chain, which is the interrelated series of processes within a firm and across different firms that produce a service or product to the satisfaction of customers. A firm can have multiple supply chains, which vary by the product or service provided. Supply chain management is the synchronization of a firm’s processes with those of its suppliers and customers to match the flow of materials, services, and information with customer demand. For example, Scholastic must schedule the printing of a very large quantity of books in a timely fashion, receive orders from its largest customers, directly load and dispatch a fleet of trucks by specific destination while bypassing regular warehouses, keep track of their progress using technology, and finally, bill their customers and collect payment. The operational planning at Scholastic, along with internal and external coordination within its supply chain, provides one example of designing customized processes for competitive operations.In an organization that does not create a tangible good or product, the production function may be less obvious. We often call these activities services. The services may be “hidden” from the public and even from the customer. The product may take such forms as the transfer of funds from a savings account to a checking account, the transplant of a liver, the filling of an empty seat on an airplane, or the education of a student. Regardless of whether the end product is a good or service, the production activities that go on in the organization are often referred to as operations, or operations management.
2. OPERATIONS IN THE ORGANIZATION

Fig1: The relationship between the operations function and other core and support functions of the organization
Core Processes A core process is a set of activities that delivers value to external customers. Managers of these processes and their employees interact with external customers and build relationships with them, develop new services and products, interact with external suppliers, and produce the service or product for the external customer. Examples include a hotel’s reservation handling, a new car design for an auto manufacturer, or Web-based purchasing for an online retailer like amazon.com. Of course, each of the core processes has nested processes within it. In this text we focus on four core processes:1. Supplier Relationship Process. Employees in the supplier relationship process select the suppliers of services, materials, and information and facilitate the timely and efficient flow of these items into the firm. Working effectively with suppliers can add significant value to the services or products of the firm. For example, negotiating fair prices, scheduling on-time deliveries, and gaining ideas and insights from critical suppliers are just a few of the ways to create value.2. New Service/Product Development Process. Employees in the new service/product development process design and develop new services or products. The services or products may be developed to external customer specifications or conceived from inputs received from the market in general.3. Order Fulfillment Process. The order fulfillment process includes the activities required to produce and deliver the service or product to the external customer.4. Customer Relationship Process, sometimes referred to as customer relationship management. Employees involved in the customer relationship process identify, attract, and build relationships with external customers, and facilitate the placement of orders by customers. Traditional functions, such as marketing and sales, may be a part of this process.
Support Processes
A support process provides vital resources and inputs to the core processes and is essential to the management of the business. Firms have many support processes. Examples include budgeting, recruiting, and scheduling. Support processes provide key resources, capabilities, or other inputs that allow the core processes to function. The Human Resources function in an organization provides many support processes such as recruiting and hiring workers who are needed at different levels of the organization, training the workers for skills and knowledge needed to properly execute their assigned responsibilities, and establishing incentive and compensation plans that reward employees for their performance. The legal department puts in place support processes that ensure that the firm is in compliance with the rules and regulations under which the business operates. The Accounting function supports processes that track how the firm’s financial resources are being created and allocated over time, while the Information Systems function is responsible for the movement and processing of data and information needed to make business decisions.3.
Fig 2: Connection Between Corporate Strategy and Key Operations Management Decisions
Fig 3: Connection Between Corporate Strategy and Key Operations Management Decision
A process involves the use of an organization’s resources to provide something of value. No service can be provided and no product can be made without a process, and no process can exist without at least one service or product. One recurring question in managing processes supply chain processes Business processes that have external customers or suppliers is deciding how to provide services or make products. Many different choices are available in selecting human resources, equipment, outsourced services, materials, work flows, and methods that transform inputs into outputs.

Fig 4: Major Decisions for Effective Processes
Fig
5: Four Process Optionsa. Process focus:
Bullet points:· Facilities are organized around specific activities or processes (In factory, these processes might be departments devoted to welding, grinding and painting.)
High-volume, low-variety processes are product focused. The facilities are organized around products. They are also called continuous processes because they have very long, continuous production runs. Products such as glass, paper, tin sheets, lightbulbs, beer, and potato chips are made via a continuous process. Some products, such as lightbulbs, are discrete; others, such as rolls of paper, are made in a continuous flow.An organization producing the same lightbulb or hot dog bun day after day can organize around a product. Such an organization has an inherent ability to set standards and maintain a given quality, as opposed to an organization that is producing unique products every day, such as a print shop or general-purpose hospital. A product-focused facility produces high volume and low variety. The specialized nature of the facility requires high fixed cost, but low variable costs reward high facility utilization.
Bullet Points:· Facilities are organized by product
Operations managers use mass customization to produce this vast array of goods and services. Mass customization is the rapid, low-cost production of goods and services that fulfill increasingly unique customer desires. But mass customization is not just about variety; it is about making precisely what the customer wants when the customer wants it economically. Mass customization brings us the variety of products traditionally provided by low- volume manufacture (a process focus) at the cost of standardized high-volume (product-focused) production. However, achieving mass customization is a challenge that requires sophisticated operational capabilities. Building agile processes that rapidly and inexpensively produce custom products requires a limited product line and modular design. The link between sales, design, production, supply chain, and logistics must be tight.Bullet Points:þ The rapid, low-cost production of goods and service to satisfy increasingly unique customer desires
Fig
6: Four Process Options
with an Example of Each· Process Structure. High volumes, combined with a standard product, make a line flow possible. It is just the opposite where a job process produces to specific customer orders.
Fig
7: Decision Patterns for
Manufacturing ProcessA flowchart traces the flow of information, customers, equipment, or materials through the various steps of a process. Flowcharts are also known as flow diagrams, process maps, relationship maps, or blueprints. Flowcharts have no precise format and typically are drawn with boxes (with a brief description of the step inside), and with lines and arrows to show sequencing. The rectangle (n) shape is the usual choice for a box, although other shapes (,, , , or ) can differentiate between different types of steps (e.g., operation, delay, storage, inspection, and so on). Colors and shading can also call attention to different types of steps, such as those particularly high on process divergence. Divergence is also communicated when an outgoing arrow from a step splits into two or more arrows that lead to different boxes. Although many representations are acceptable, there must be agreement on the conventions used. They can be given as a key somewhere in the flowchart, and/or described in accompanying text. It is also important to communicate what (e.g., information, customer order, customer, materials, and so on) is being tracked.

Fig 8: Flowchart of the Nested Subprocess of Client Agreement and Service Delivery
Fig 9: Swim Lane Flowchart of the Order-Filling Process Showing
Handoffs Between Departments
Fig 10: Flowchart of the harley daivson7.3 Time function mapping:
A second tool for process analysis and design is a modified flowchart with time added on the horizontal axis. Such charts are sometimes called time-function mapping, or process mapping. With time-function mapping, nodes indicate the activities, and the arrows indicate the flow direction, with time on the horizontal axis. This type of analysis allows users to identify and eliminate waste such as extra steps, duplication, and delay. Figure 11 shows the use of process mapping before and after process improvement at American National Can Company. In this example, substantial reduction in waiting time and process improvement in order processing contributed to a savings of 46 days.
Fig 11: Swim Lane Flowchart of the Order-Filling Process Showing
Handoffs Between Departmet 7.4 Process Charts:
The third tool is the process chart. Process charts use symbols, time, and distance to provide an objective and structured way to analyze and record the activities that make up a process. 1 They allow us to focus on value-added activities. For instance, the process chart shown in Figure which includes the present method of hamburger assembly at a fast-food restaurant, includes a value-added line to help us distinguish between value-added activities and waste. Identifying allValue-added operations (as opposed to inspection, storage, delay, and transportation, which add no value) allows us to determine the percent of value added to total activities. 2 We can see from the computation at the bottom of Figure 7.5 that the percentage of value added in this case is 85.7%
Fig
11: Example of flow chartsA variation of time-function mapping is value-stream mapping (VSM); however, value-stream mapping takes an expanded look at where value is added (and not added) in the entire production process, including the supply chain. As with time-function mapping, the idea is to start with the customer and understand the production process, but value-stream mapping extends the analysis back to suppliers.Value-stream mapping takes into account not only the process but, as shown in Example 2 also the management decisions and information systems that support the process.VALUE-STREAM MAPPINGMotorola has received an order for 11,000 cell phones per month and wants to understand how the order will be processed through manufacturing.APPROACH à To fully understand the process from customer to supplier, Motorola prepares a value stream map.
Fig
12: Example of Value
Stream Mapping7.6 Service Blue Printing:
Products with a high service content may warrant use of yet a fifth process technique. Service blueprinting is a process analysis technique that focuses on the customer and the provider’s interaction with the customer. For instance, the activities at level one of Figure are under the control of the customer. In the second level are activities of the service provider interacting with the customer. The third level includes those activities that are performed away from, and not immediately visible to, the customer. Each level suggests different management issues. For instance, the top level may suggest educating the customer or modifying expectations, whereas the second level may require a focus on personnel selection and training. Finally, the third level lends itself to more typical process innovations. The service blueprint shown in Figure 7.7 also notes potential failure points and shows how poka-yoke techniques can be added to improve quality. The consequences of these failure points can be greatly reduced if identified at the design stage when modifications or appropriate poka-yokes can be included. A time dimension is included in Figure to aid understanding, extend insight, and provide a focus on customer service. A good design for service processes depends first and foremost on the type and amount of customer contact. A service blueprint is a special flowchart of a service process that shows which steps have high customer contact. It uses a line of visibility to identify which steps are visible to the customer (and thus. more of a front-office process) and those that are not (back office process). Another approach to creating a service blueprint is to create three levels. The levels clarifyhow much control the customer has over each step. For example, consider a customer driving into a Fast Lube shop to have their car serviced. Level 1 would be when the customer is in control, such as driving in for service or paying the bill at the end. Level 2 could be when the customer interacts with the service provider, such as making the initial service request, or being notified on what needs to be done. Level 3 could be when the service is removed from the customer’s control, such as when the work is performed and the invoice is prepared.
8. PRODUCTION TECHNOLOGY:
(1) Machine technology,
(2) Automatic identification systems (AIS),
(3) Process control,
(4) Vision systems,
(5) Robots,
(6) Automated storage and retrieval systems (ASRSs),
(7) automated guided vehicles (AGVs),
(8) Flexible manufacturing systems (FMSs), and
(9) computer-integrated manufacturing (CIM).
Consider the impact on operations managers as we digitally link these technologies within the firm. Then consider the implications when they are combined and linked globally in a seamless chain that can immediately respond to changing consumer demands, supplier dynamics, and producer innovations. The implications for the world economy and OM are huge
8.1 Machine Technology:
Much of the world’s machinery performs operations by removing material, performing operations such as cutting, drilling, boring, and milling. This technology is undergoing tremendous progress in both precision and control. Machinery now turns out metal components that vary less than a micron—1/76 the width of a human hair. They can accelerate water to three times the speed of sound to cut titanium for surgical tools. Such machinery is often five times more productive than that of previous generations while being smaller and using less power. And continuing advances in lubricants now allow the use of water-based lubricants rather than oil-based. Water-based lubricants enhance sustainability by eliminating hazardous waste and allowing shavings to be easily recovered and recycled. Computer intelligence often controls this new machinery, allowing more complex and precise items to be made faster. Such machinery, with its own computer and memory, is referred to as having computer numerical controls (CNC). Electronic controls increase speed by cutting changeover time, reducing waste (because of fewer mistakes), and enhancing flexibility. Advanced versions of such technology are used on Pratt & Whitney’s turbine blade plant in Connecticut. The machinery has improved the loading and alignment task so much that Pratt has cut the total time for the grinding process of a turbine blade from 10 days to 2 hours. The new machinery has also contributed to process improvements that mean the blades now travel just 1,800 feet in the plant, down from 8,100 feet, cutting throughput time from 22 days to 7 days. New advances in machinery suggest that rather than removing material as has traditionally been done, adding material may in many cases be more efficient. Additive manufacturing or, as it is commonly called, 3D printing, is frequently used for design testing, prototypes, and custom products. The technology continues to advance and now supports innovative product design (variety and complexity), minimal custom tooling (little tooling is needed), minimal assembly (integrated assemblies can be “printed”), low inventory (make-to-order systems), and reduced time to market. As a result, additive manufacturing is being increasingly used to enhance production efficiency for high-volume products. In addition, production processes using numerous materials including plastics, ceramics, and even a paste of living cells are being developed. The convergence of software advances, computer technology, worldwide communication, and 3D printing seems to be putting us on the cusp of true mass customization. We can expect personalized mass markets via additive manufacturing to bring enormous changes to operations.
8.2 Automatic
Identification Systems (AISs) and RFID: New equipment, from numerically controlled manufacturing machinery to ATMs, is controlled by digital electronic signals. Electrons are a great vehicle for transmitting information, but they have a major limitation—most OM data does not start out in bits and bytes. Therefore, operations managers must get the data into an electronic form. Making data digital is done via computer keyboards, bar codes, radio frequencies, optical characters, and so forth. These automatic identification systems (AISs) help us move data into electronic form, where it is easily manipulated. Because of its decreasing cost and increasing pervasiveness, radio frequency identification (RFID) warrants special note. RFID is integrated circuitry with its own tiny antennas that use radio waves to send signals a limited range—usually a matter of yards. These RFID tags provide unique identification that enables the tracking and monitoring of parts, pallets, people, and pets—virtually everything that moves. RFID requires no line of sight between tag and reader.

8.3 Process Control:
Process control is the use of information technology to monitor and control a physical process. For instance, process control is used to measure the moisture content and thickness of paper as it travels over a paper machine at thousands of feet per minute. Process control is also used to determine and control temperatures, pressures, and quantities in petroleum refineries, petrochemical processes, cement plants, steel mills, nuclear reactors, and other product-focused facilities.Process control systems operate in a number of ways, but the following are typical:◆ Sensors collect data, which is read on some periodic basis, perhaps once a minute or second.

8.4 Vision System:
Vision systems combine video cameras and computer technology and are often used in inspection roles. Visual inspection is an important task in most food-processing and manufacturing organizations. Moreover, in many applications, visual inspection performed by humans is tedious, mind-numbing, and error prone. Thus vision systems are widely used when the items being inspected are very similar. For instance, vision systems are used to inspect Frito-Lay’s potato chips so that imperfections can be identified as the chips proceed down the production line. The systems are also used to ensure that sealant is present and in the proper amount on Whirlpool’s washing machine transmissions. Vision systems are consistently accurate, do not become bored, and are of modest cost. These systems are vastly superior to individuals trying to perform these tasks.


8.5 Robots System:
When a machine is flexible and has the ability to hold, move, and perhaps “grab” items, we tend to use the word robot. Robots are mechanical devices that use electronic impulses to activate motors and switches. Robots may be used effectively to perform tasks that are especially monotonous or dangerous or those that can be improved by the substitution of mechanical for human effort. Such is the case when consistency, accuracy, speed, strength, or power can be enhanced by the substitution of machines for people. The automobile industry, for example, uses robots to do virtually all the welding and painting on automobiles. And a new, more sophisticated, generation of robots are fitted with sensors and cameras that provide enough dexterity to assemble, test, and pack small parts.


8.6 Automated Storage and Retrieval Systems (ASRSs):
Because of the tremendous labor involved in error-prone warehousing, computer-controlled warehouses have been developed. These systems, known as automated storage and retrieval systems (ASRSs), provide for the automatic placement and withdrawal of parts and products into and from designated places in a warehouse. Such systems are commonly used in distribution facilities of retailers such as Walmart, Tupperware, and Benetton. These systems are also found in inventory and test areas of manufacturing firms


8.7 Automated Guided Vehicles (AGVs):
Automated material handling can take the form of monorails, conveyors, robots, or automated guided vehicles. Automated guided vehicles (AGVs) are electronically guided and controlled carts used in manufacturing and warehousing to move parts and equipment. They are also used in agriculture to distribute feed, in offices to move mail, and in hospitals and jails to deliver supplies and meals.
8.8 Flexible Manufacturing Systems (FMSs)
When a central computer provides instructions to each workstation and to the material handling equipment such as robots, ASRSs, and AGVs (as just noted), the system is known as an automated work cell or, more commonly, a flexible manufacturing system (FMS). An FMS is flexible because both the material-handling devices and the machines themselves are controlled by easily changed electronic signals (computer programs). Operators simply load new programs, as necessary, to produce different products. The result is a system that can economically produce low volume but high variety. For example, the Lockheed Martin facility, near Dallas, efficiently builds one-of-a-kind spare parts for military aircraft. The costs associated with changeover and low utilization have been reduced substantially. FMSs Bridge the gap between product-focused and process-focused facilities


8.9 Computer-Integrated Manufacturing (CIM)
Flexible manufacturing systems can be extended backward electronically into the engineering and inventory control departments and forward to the warehousing and shipping departments. In this way, computer-aided design (CAD) generates the necessary electronic instructions to run a numerically controlled machine. In a computer-integrated manufacturing environment, a design change initiated at a CAD terminal can result in that change being made in the part produced on the shop floor in a matter of minutes. When this capability is integrated with inventory control, warehousing, and shipping as a part of a flexible manufacturing system, the entire system is called computer-integrated manufacturing (CIM)

Reference:1. OPERATIONS MANAGEMENT Sustainability and Supply Chain Management
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